By: Hafiz Jasri
Psy is the stage name of South Korean pop singer and entertainer Jae-sang Park who is best known for his 2012 international hit single Gangnam Style. While Psy has been actively performing as a recording artist in South Korea for over a decade, he rose to international stardom in July 2012 following the release of the Gangnam Style music video, which became the first YouTube video to reach the milestone of one billion views in December that same year.
The song “Gangnam Style” was written, produced, and recorded as the lead single of PSY 6 (Six Rules), Part 1 the sixth studio album of South Korean singer and rapper PSY. The song was released on July 15th, 2012 along with the music video via PSY’s official YouTube channel.
Upon its release, the song took off on virtually all Korean billboard charts, portal search sites and online music stores, but it began garnering international attention after the music video went viral on YouTube during the third week of July 2012. The video continued gaining viral momentum at an average rate of more than nine million views per day in the span of two months, surpassing Carly Rae Japsen's “Call Me Maybe” to reach the number one position on the YouTube Top 100 Music Videos chart during the last week of August. By mid-September, PSY’s “Gangnam Style” overtook LMFAO's “Party Rock Anthem” as the most liked video on the site with more than 1.6 million likes.
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